Corporate Genealogy & The Illusion of Choice

Do you know where the food is coming from that is {supposed to be} nourishing your body? When I first start working with clients, I always have a conversation with them around this topic. 

Over the holidays I was talking with my grandmother about her experience owning and managing a butcher store in the late 1930's. This was a very small, counter service store that was staffed by just two or three employees (including my grandma). Customers would call in and place their order and then a delivery guy would take them their canned goods and butchered meats. The food that was provided to folks was fresh and they knew where their food was coming from. Grandma even shared with me the first time she had to butcher one of their chickens, but don't worry...I'll spare you the details.    

Unfortunately, their small store was quickly taken over and closed after only eight months of being in business. 

Why? 

Chain stores started to become a dominant force which overtook these small butcher and canned good grocers. In 1926, Charles Merrill, of Merrill Lynch merged and bought out several chain operations which then started the boom of the larger supermarkets in the 1930's and 1940's.  Growth by merger became common and led to numerous antitrust actions and attempts to tax these smaller grocers out of existence. 

Although these large supermarkets were (and still are in some cases) a benefit to Americans, this is also what has led us down the path to living such an unhealthy lifestyle. 

When I came across the diagram to the right, I began doing my own research and reading more about the importance of what I now call corporate genealogy: the tracing and lineage of American {food} corporations and businesses. 

     The illusion of choice: Ten mega corporations control the output
of almost everything that you buy. 

To live a more well-nourished lifestyle, we must start by caring more about where our food and the products we use come from. 

How do we do this?

There are a lot of things that you can do but here is a list that you can use to get yourself started: 

• Begin gardening: big or small, it doesn't matter, just start doing it. If you've never gardened before, you might start with a small herb garden. 
• Shop at Farmer's Markets: go to your local farmer's market to purchase locally grown produce from farmers in your community. 
•  Join a CSA (Community Supported Agriculture): learn more about CSA's in your community at Local Harvest: real food, real farmers, real community.
• Purchase a share of a cow, pig or chicken: do some research on local farmers in your area and learn about the option to buy grass-fed, free-range and pasture-raised meat and dairy products in bulk. 
• Tyner Pond Farm in Indianapolis is one of my favorite farms in our community! 
• Start using coconut oil: check out these great tips and learn how you can weed out some of your other health and beauty products and start using coconut oil as a safer alternative. 

Remember that this is a lifestyle change. Take one step at a time and embrace the journey to finding your best you! 

Until next time....stay rooted!

Joelle

Sources:
http://www.groceteria.com/about/a-quick-history-of-the-supermarket/

So, What is a Health Coach Anyway?

When I tell people that I am going to school to become a Holistic Health Coach, people often have questions: What is a Health Coach? Where are you going to school? How are you different than a Nutritionist or a Dietitian? What can Health Coaches do? What do you plan to do when you become a Health Coach? 

So, below I've answered some of these questions for you in hopes that I can clarify just what it is that I am doing and where exactly I am hoping to go.

First and foremost, it is important to me that people know and understand that I am not a Registered Dietitian (RD) or a Nutritionist. I am a Health Coach. What is the difference you ask? Well...let me explain.

Registered Dietitians and Nutritionists receive different credentials than Health Coaches and they learn a more scientific approach to nutritional education. RDs and Nutritionists work with their clients solely on food and nutrition; whereas, Health Coaches support their clients with issues and challenges related to diet AND lifestyle. Health Coaches look at the person as a whole and consider all aspects of a persons life in order to assist them in achieving wellness. This includes areas such as their relationships, career, spiritual life and exercise.  It's about way more than just the food we eat!


So, where are you going to school?

I chose to obtain my certification through the Institute for Integrative Nutrition and will officially graduate in February of 2014. I really like IIN because they have such a diverse student body. IINs student body consists of individuals from Australia to Alaska and PhDs to stay-at-home moms. In addition, I was attracted to the opportunity to study over one hundred dietary theories, practical lifestyle management techniques, and innovative coaching methods with some of the world's top health and wellness experts. These folks include Dr. Andrew Weil, Director of the Arizona Center for Integrative Medicine; Dr. Deepak Chopra, leader in the field of mind-body medicine; Dr. David Katz, Director of Yale University's Prevention Research Center; Dr. Walter Willett, Chair of Nutrition at Harvard Universiy; Geneen Roth, bestselling author and expert on emotional eating; and many other leading researchers and nutrition authorities. 

What does a Health Coach do? 

In short, the possibilities are limitless. Some students build their own private practice doing health coaching, others work for already established health & wellness companies and some are writing books and promoting their own products. Everyone has a different path but we all have the same goal in mind - improving the health and happiness of people around the world. 

What are your plans for after graduation? 

it is my intent to become board certified through the AADP: American Association for Drugless Practitioners. My business, yinRoot, has already been established and I've started seeing clients and building partnerships with others in the field of holistic health. My services include one-on-one health coaching, small group coaching, family coaching and educational seminars for large groups. You can learn more about each of these programs here.

If you are interested in learning more about yinRoot and how health coaching can be of benefit to you, please contact me today for a free 50-minutue initial health history consultation!

Until next time....stay rooted!

Joelle

Welcome!

Welcome to my blog...I'm so glad you're here!

What a surreal feeling. I cannot believe that I am actually writing my FIRST blog post for my very own health and wellness website, yinRoot. I am beyond excited! I look forward to sharing with you my passion for living healthy and loving life. After all, we all deserve to live the life we love, right?!

So, why yinRoot?

One of our first homework assignments at IIN was to write down words that came to mind when we thought about our future in the health and wellness industry. This was my list: knowledgeable, rooted, balanced, transformed, wholesome, freedom. When I thought about being healthy, I thought: it’s all about getting back to your roots. It's about finding your roots, becoming balanced and enjoying the journey.

yinRoot = en route.

Your route and journey to becoming healthy and finding balance will take time and it will require a lot of patience. Sickness, disease and cancer are not created over night, folks. It is the result of years and years of unhealthy habits and in order to change the outcome, we must take one step at a time in the other direction. Patience is {indeed} a virtue. Are you ready?

Join me on this journey to finding your best you!

 

Until next time....stay rooted!

Joelle